Target Audience Research- Food and Wine

My magazine Eat Sarasota is a restaurant review magazine. The target audience for my magazine are tourist and people who enjoy going out to eat. On example of this is the magazine Food and Wine. Food and Wine host events all over the Unites States. They host food and wine festivals with different themes, to draw in different people. One example of this is a new chef party or music city. They also have social media. They have a twitter account, and since a lot of people use twitter it is a great way to spread the news about events. One other thing they do to get their target audience is that they have sweepstakes/promotions. If you go to their events you can win prizes. Like an all you can eat pass for free. Food and Wine do many excellent things to market to their target audience. Below is a picture of their twitter page.